As the market leader across the various categories it operates in, fit-n-fine has re-defined, if not pioneered, the wellness business. The group has been instrumental in ‘corporatising’ the hitherto unorganized slimming and beauty industry. Having served over TEN THOUSAND customers since inception, fit-n-fine today, has achieved iconic status. Brand recall and awareness levels are very high.

Your Mission
To be the preferred brand in health and beauty business, nationally and internationally by building loyalty, exceeding internal and external customer expectations adding value to our stakeholders’ investment.

Fitness Industry in India
The slimming market in India comprises largely of slimming centres, gymnasiums, food supplement clinics and natural / ayurvedic treatments. Beauty salons range from those at star hotels, to skin and hair clinics offering niche services, to small beauty parlours at every corner of small and large cities alike. Suffice to say that the market is big - and growing rapidly.

Overall, the slimming, beauty and fitness market is witnessing a paradigm shift - which is being driven by growing awareness levels, high growth in per capita income of high income households (20% p.a. in last 5 years, compared to a 3.2% p.a. growth in household income over the same period), rise of the self employed - who grew 40% from 25% in the last 5 years, and plurality of income. Simultaneously, obesity is being driven by increased urbanization, lifestyles and changing dietary habits. This, combined with higher disposable incomes and greater awareness, has led to a boom in the slimming services industry.

Rs. in Crores
Market Size - Slimming	FY 05-06	FY 06-07	FY 07-08
Potential Market Size: Slimming incl Fitness etc. Market Growth %	1800	2400 33%	3300 38%
Potential Market Size: Branded Slimming Centers	300	400	560

The Indian beauty services market – estimated at Rs 28 billion is growing at 10% annually. Branded beauty salons have grown over the last 2-3 years in particular, led by brand awareness and higher spending power. Some players are seeking a niche positioning..



FRANCHISE SUPPORT PROVIDED BY FIT N FINE HEALTH AND OBESITY CARE CENTRE
fit-n-fine Health & Obesity & Beauty Care Centre provides a support system for all those with whom we work. We believe in the power of interpersonal communication and implement this belief in all communications with our clients and franchisees alike. We work closely with franchisees so as to make any transition one must make as easy as possible. We offer:

A well established and reputed brand
fit-n-fine Health & Obesity & Beauty Care Centre is a premier brand in slimming, beauty and fitness industry. Today, it has become a household name in even those cities where we do not have any physical presence.

Assistance in setting up of the Business
We will pass on our expertise to a franchise in areas like technical, centre operational, administrative, sales and marketing. A brief on the same is as under:


Ongoing Support
fit-n-fine Health & Obesity & Beauty Care Centre believes in giving a motherly treatment to its franchises. We will be with our franchises all through their life, but the support level will vary in different phases. During the course of business we expect franchise to take its own initiatives to make the venture successful keeping company’s core values in mind.


Knowledge and interest in slimming, beauty and fitness industry
A person willing to associate with fit-n-fine Health & Obesity & Beauty Care Centre should have or attain a basic understanding and interest in the business of slimming, beauty and fitness. He should be someone who is already in his own business is looking out to start.

Capital Expenses
A franchise needs to invest in the capital expenses for the centre. These are:


Site for the centre
A space requirement would differ from city to city, depending upon the potential of the market and facilities required at the centre. The centre should be in a centrally located area on ground or first floor with ample parking space. fit-n-fine Health & Obesity & Beauty Care Centre will evaluate the office and location to ensure a suitable and convenient location for customers.

Running Costs
A franchise has to manage the running costs of the centre that would include:
A detailed cost sheet will be given to you during the meeting with fit-n-fine Health & Obesity & Beauty Care Centre representative.

Centre Administration and Management capabilities
A franchise needs to have good centre administration and management capabilities. He must have prior hands on experience of running any business or working with an organization.

Recruit and lead the team for running the centre
We expect our franchise to recruit an effective service and marketing team for the smooth functioning of the centre. He should also lead the team to get the best out of them.

Market the products and services in the given territory
A franchise needs to market fit-n-fine Health & Obesity & Beauty Care Centre products and services in the territory assigned to him in an effective manner.

Regular Monitoring of cards to ensure delivery of the package
The franchise needs to involve him in day-to-day operations and monitor the customer cards on a regular interval to ensure the treatments are being given as per the fit-n-fine Health & Obesity & Beauty Care Centre standards.

Licensing Fees
The franchise has to pay one time non-refundable licensing fee at the time of signing of the agreement. This is applicable for a single centre. Every centre will be separately licensed at a fee. This fee will be valid for three years.

Royalty
A franchise will need to pay certain share of the centre revenues as brand royalty.

Quality Consciousness
A lot of drive and a burning desire to make big commitments towards quality of the services and interest in the customer’s satisfaction.



FREQUENTLY ASKED QUESTIONS?